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Heras / WIAD
The 'car-system' of the 1960s as made by Heras.
At the 1961 Nuremberg toyfair, Hähnel model vehicles
introduced a slot-car like system which made it possible to have moving car
models on your modelstreets. In that same year the companyname was changed to Heras model vehicles.
The vehicles used on the WIAD system are based on
Wiking models of the period, at the 1961 Toyfair the following prototypes were
|Büssing D2U doubledecker bus
|Magirus S3500 with tanktrailer 'Shell'
|Mercedes 'Pullmann' bus
Despite positive reviews in the modelling press,
the system did not become the sales success the company had hoped for. In 1964
therefor, Heras decided to try to enhance sales by entering into a cooperation
with well-known modelrailway accessory manufacturer WIAD in Esslingen, which
resulted in the renaming of the system to 'WIAD Autostrassen'. Unfortunately,
this move did not bring the success the company hoped for either.
As a result of these slow sales, the company was not able to invest money in new
developments so a lot of the announced improvements and new items were never
made. (In 1962 for example, the company announced items that would be
'available' in 1964, then 'definately available' in 1965, but never made it to
the market) This led to a system that was of limited use caused by the limited
number of items (track etc.) available which again led to sales that remained
slow. As the founder of the Heras company died suddenly in 1965, the withdrawal
from the market became apparent, the last time the system was presented at the
Nuremberg Toyfair was in 1967.
The models were sold in giftsets containing 1 model vehicle,
4 curved and 6 straight road sections (including the connecting unit) and a cleaning brush.
All in all, just five different vehicles were released. All of these had Wiking
|Opel Kapitän 1954
|Mercedes-Benz 220S 1951
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